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2023: The Year AI Took Over Investments – What to Expect in 2024?

AI was the undisputed champion of 2023. It wasn't just dominating tech headlines (remember the UN's dedicated AI event?), but also attracting record investments and corporate spending. While AI has been simmering for decades, the race truly took off in January when ChatGPT, OpenAI's AI chatbot, hit 100 million active users within two months.

Artificial Intelligence (AI) took center stage in 2023, not only sparking discussions in the technology sector but also attracting a significant portion of global investments and corporate spending. According to projections from the International Data Corporation (IDC), global spending on AI is projected to increase from $85.3 billion in 2021 to more than $204 billion in 2025.  Another report by Goldman Sachs Economics Research suggests that AI investment could approach $200 billion globally by 2025. This surge in investment underscores the growing recognition of AI’s potential to drive economic growth and societal advancement.

The AI Race Accelerates

The “AI race” gained momentum when OpenAI’s generative AI chatbot, ChatGPT, reached 100 million active users just two months after its launch. This milestone seemed to reorient the entire market around AI. Major companies, including Microsoft, Google, and Amazon, made significant moves in this direction.

Microsoft, an investor in OpenAI, updated its Bing search engine to include GPT-4. Google launched Bard to rival ChatGPT, while Amazon launched “Q”, an AI chatbot for businesses, and reportedly invested millions of dollars in an ambitious generative AI project.

Apple, which has been more discreet, increased its investments in R&D by at least $3 billion, driven by work on generative AI.

“2023 is the year of AI, period. There is no other way to say it,” points out Thomas Monteiro, an analyst at Investing.com. The S&P 500’s performance underlines this statement. Excluding the seven biggest tech companies, the index saw underwhelming growth. But with those seven AI-heavy giants factored in, the story changes completely. Over 50% of the S&P 500’s rally this year can be attributed to AI.

A Revolution in Progress

“We are facing a revolution, and there will be no going back,” adds Monteiro. He believes it is exaggerated to consider AI simply a hype. While we expect a large potential for corporate profits across the entire production spectrum, many companies are still in the initial phase or have not yet reached the level of actual innovation.

He highlights the vast potential for profit across industries, not just in tech, while recognizing many companies are still in the early stages of adopting and innovating with AI. He emphasizes the critical need for investors to discern genuine potential from empty promises.

choing Monteiro’s sentiment, Batavia sees AI transitioning from a futuristic concept to a “practical reality.” He notes the significant jump in AI investment volume in 2023, likely to continue in 2024. While acknowledging that major deals like the Microsoft-OpenAI partnership contributed significantly, he sees this growth as evidence of a maturing market.

Monteiro and Batavia offer valuable insights for navigating the AI investment landscape:

  • Focus on substance over hype: Investors should look beyond buzzwords and marketing jargon, prioritizing companies demonstrating tangible progress and generating real value from AI.
  • Recognize diverse maturity levels: Companies are adopting AI at different paces. Be prepared to identify early-stage innovators with high potential alongside established players.
  • Seek long-term vision: While short-term gains are tempting, prioritize companies with a clear vision for AI integration and a path to long-term profitability.

AI Startups on the Rise

The strength of Artificial Intelligence in attracting investments is evident in the innovation ecosystem. Amidst the so-called “startup winter”, businesses guided by AI have sparked excitement among investors. This trend was highlighted at the Web Summit Lisboa, one of the world’s largest innovation events. A survey conducted with 111 venture capital investors revealed that 62.2% believe AI and machine learning hold the greatest potential for innovation among emerging technologies, a significant increase from 29% in the previous year.

AI is not just a groundbreaking “non-biological agent” but a tool that can enhance the growth capabilities of startups. By incorporating generative AI, startups can gain unique insights, direct guidance, and resources. This technology is set to dramatically change how we perceive, decide, and act.

The AI industry is poised to grow to an estimated $126 billion by 2025. Today, AI has become essential for an increasing number of businesses as remote work and reliance on technology are the new daily norm.

Several AI startups are making their mark across different industries. For instance, DeepL, a neural machine translation platform, uses advanced algorithms to translate text from one language to another with exceptional accuracy and fluency. Frame AI is building one of the leading customer success platforms by providing leading artificial intelligence software around a robust solutions framework aimed at solving numerous customer challenges. Uizard, an AI-powered platform, helps users create professional-looking designs for websites and mobile apps with minimal coding or design experience.

The rise of AI startups signifies a new era of innovation. As AI continues to evolve and integrate into various sectors, it is expected to bring about significant changes in the way businesses operate and grow.

What to Expect in 2024?

Fueled by advancements in areas like natural language processing, computer vision, and robotics, AI is on the cusp of crossing an invisible threshold. IDC, a leading global consultancy, predicts a surge in applications across various industries, with particular prominence in sectors like healthcare, finance, retail, and manufacturing.

Generative AI Leaps Forward:

Get ready for a renaissance of creativity fueled by AI. Text-to-image, code-to-prototype, and other generative models will mature, blurring the lines between human and machine-generated content. Imagine personalized poems written by AI, custom recipes tailored to your exact taste, or stunning paintings conjured from mere words. The possibilities are limitless.

The Wearable AI Revolution:

2024 will be the year AI seamlessly integrates with our bodies. Smart wearables equipped with advanced sensors and AI processing power will monitor our health, track our fitness, and even augment our senses. Imagine glasses that translate languages in real-time or earbuds that personalize the soundscape around us.

AI Meets the Metaverse:

As the metaverse explodes onto the scene, AI will play a crucial role in crafting immersive experiences. From populating virtual worlds with lifelike avatars to crafting personalized narratives, AI will become the architect of our digital adventures.

AI Agents Talk to Each Other:

Collaboration is key, even for AI. In 2024, we’ll see the rise of interoperable AI agents that can communicate and cooperate with each other, tackling complex tasks with greater efficiency and accuracy. Imagine a world where your smart home devices and personal assistant work seamlessly together, anticipating your every need.

The Hardware Bottleneck Breaks:

While AI algorithms have been making leaps and bounds, the hardware often struggles to keep up. 2024 could see breakthroughs in neuromorphic computing and quantum computing, paving the way for even faster and more efficient AI processing. Imagine training language models on the scale of human knowledge in a matter of hours.

AI in Healthcare:

Imagine intelligent diagnostic tools analyzing medical scans with superhuman accuracy, or AI-powered robots assisting surgeons in delicate procedures. In 2024, such scenarios are likely to become more than just science fiction. Healthcare institutions will increasingly leverage AI for personalized medicine, drug discovery, and even remote patient monitoring.

Finance Transformed:

From fraud detection to algorithmic trading, AI is already making waves in the financial sector. In 2024, expect this trend to accelerate, with AI-powered chatbots offering financial advice, robo-advisors tailoring investment portfolios, and AI-driven risk management systems safeguarding financial transactions.

Retail Revolution:

Personalized shopping experiences, efficient supply chain management, and hyper-targeted advertising are just a few ways AI will reshape the retail landscape in 2024. AI-powered virtual assistants will guide customers through virtual stores, recommend products based on past purchases and preferences, and even optimize inventory levels to prevent stockouts.

Manufacturing Reimagined:

Automation is taking center stage in the manufacturing industry, and AI is at its core. In 2024, AI-powered robots will handle complex tasks, optimize production processes, and predict equipment failures, boosting efficiency and minimizing downtime.

The Rise of the Intelligent Assistants:

Our digital companions are set to get even smarter. AI-powered assistants will become more proactive, anticipating our needs and seamlessly integrating into our daily lives. Think self-scheduling appointments, automatically adjusting smart home settings, and even offering personalized recommendations for everything from entertainment to health advice.

Hyper-personalization:

AI will be used to personalize everything from product recommendations to educational content, tailoring experiences to individual preferences and maximizing engagement.

Regulation and Governance:

Governments around the world are starting to grapple with the regulatory implications of AI. We can expect to see increased scrutiny and the development of frameworks to ensure responsible and ethical use of this powerful technology.

However, amidst the excitement, concerns regarding ethical considerations and potential job displacement remain. As AI becomes more ingrained in our lives, ensuring its responsible development and deployment is crucial. Governments and tech companies alike must prioritize transparency, fairness, and accountability to navigate this new technological frontier.

Beyond the Hype:

While the future of AI is undoubtedly bright, challenges remain. Issues like data privacy, explainability of AI decisions, and potential job displacement due to automation need careful consideration. Embracing open dialogue and collaborative efforts between governments, industry leaders, and the public will be crucial to ensuring AI’s benefits are widely shared and its risks effectively mitigated.

2024 is poised to be a pivotal year for AI, shaping its trajectory for years to come. As we witness its continued ascent, it’s our responsibility to ensure its development aligns with our values and ultimately serves to improve the lives of all.

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About Author
Abhinandan Jain
Abhinandan Jain
Abhinandan, an e-commerce student by day and a tech enthusiast by night, became a part of Alltech through our Student Skill Development Initiative. With a deep fascination for emerging markets like AI and robotics, he is a passionate advocate for the transformative potential of technology to make a positive global impact. Committed to utilizing his skills to further this cause.