Tomi.ai, a marketing analytics technology company that specializes in artificial intelligence (AI), announced on February 28, 2023, that it has been granted a patent for its website visitor and lead-scoring platform powered by machine learning. The platform is designed to provide predictive analytics to improve digital marketing results for businesses that have long and complex sales cycles, such as B2B SaaS, real estate, financial services, and high-ticket e-commerce.
Tomi.ai’s unique approach to targeting high-intent in-market buyers is now protected by U.S. Patent No. 11,562,298. The platform uses behavioral first-party data collected from its customers’ own websites combined with sales data from customer relationship management (CRM) systems to deliver more precise user targeting with the help of powerful data processing power.
According to Konstantin Bayandin, Tomi.ai’s Founder and CEO, the martech SaaS solution has already helped over 30 companies accelerate their growth over the past three years. The U.S. patent secured by Tomi.ai will enable them to continue generating expansive growth in the market and reach even more enterprise-level clients. Bayandin believes that the patent will help to deliver more precise digital marketing campaigns powered by advanced machine learning technology.
Tomi.ai’s platform uses machine learning to accurately predict the propensity to buy and customer lifetime value. The resulting insights are then fed into advertising platforms like Meta and Google to improve ad targeting and scale digital acquisition campaigns more profitably. Marketing and sales teams can use these insights to identify behavioral patterns for high-value website visitors, and then use these insights to create, capture, and convert new demand from high-value customers at an unprecedented scale.
Tomi.ai’s privacy-friendly website visitor and inbound lead scoring platform can predict the probability to buy and future revenue for every website visitor and turn these predictions into advertising audiences and synthetic conversions. The platform also offers instant insights into the actual quality of traffic generated by various channels, audiences, and ad creatives, which helps unlock smart bidding even for B2B and smaller businesses/advertisers.
