When you want to get the best SEO services in Canada, it can feel daunting sometimes, because not everyone will be able to understand the local landscape, so we’ve set out a short list of what to be on the lookout for when you try to find the right agency so they can accurately understand what SEO in Canada requires.
Overview of the Canadian Digital Landscape
For Canadian businesses, the first hurdle is the dual language landscape as well as the unique regional preferences and local trends.
In addition, there is the matter of platforms. Google Facebook, Instagram, and Tik Tok are popular, but locals like to use CBC, TSN, Kijiji, and more, as locals have a soft spot for Canadian-owned and operated businesses.
So the SEO company should be aware of this and position you as a real local, to other locals who would be more likely to support a Canadian business overall.
Know How Canadians Use Search Engines
Know Demographics & User Behaviour
Canada is a diverse place so knowing who you’re targeting is vital. Data shows that most Canadians of varying ages love being online, and this should be taken into consideration.
Know Language Considerations
Canada isn’t just a large land mass, it’s got two official languages English and French so a one-size-fits-all approach is not going to work. Use language-relevant keywords to get ahead.
Know Regional Differences for Local SEO
Each region of Canada has regional nuances you should be aware of, and this is very important for local SEO. Because a bakery in Calgary can highlight its famous ‘stampede breakfasts’ and one in Montreal is tailored for ‘festive specials’ for those in Quebec.
Know Canadian Slang
When writing content, slang matters. They say ‘toonies’ and ‘pop’ and adjusting your content to reflect the people is key to making your content readable to the locals.
What’s Upcoming For Canadian SEO?
Knowing region specifics isn’t enough, your ideal SEO company will also be aware of the trends on the market that are starting to gather steam.
· More Canadians are using mobile phones, so all websites should be mobile-optimised.
· Video content is gaining popularity, especially for young people on social media and older people on YouTube.
· User experience is getting even more important as Google algorithm trends highlight incoming changes. So, make sure load times are fast and navigation of websites is easy.
· User centric content is still the best option, just remember to use local slang and region-specific nuances to get people interested.
· Local SEO should be done with utmost care to adhere to local cultural norms and reflect this in listings and content.
Remember SEO is Ongoing
SEO isn’t a task you can just do once and then it’s done. It’s important to keep doing it in an ongoing manner because the internet changes at an incredibly fast rate. Most of your current competitors may not be your competitors at the end of the year if their SEO doesn’t take off. So, you should look beyond an SEO provider who is good for now, and choose someone who you can grow alongside, with a wide variety of services on offer.
This is important for everyone, but especially for Canadian businesses, as Canada is a fast-growing, booming market, with its digital landscape only just starting to find its feet.
When you want to choose a great SEO company that understands Canada and has the best SEO case studies out there, you’ve got to go for Perfect Link Building, the experts in SEO worldwide!