Are you leveraging social media marketing to reach potential customers and develop a personal brand or a business? If yes, then you can’t miss creating, optimizing, and promoting a TikTok profile and engaging content, offering the biggest chance for immense growth worldwide. This democratic platform is designed to provide all accounts with a better chance at trending fame and making a positive impact on the audience.
Gaining a large number of loyal followers is the key to succeeding as a creator and expanding your reach. In this post, you will delve into proven strategies to gain more followersand achieve your TikTok goal.
Be A Prolific Content Creator.
Being highly prolific on TikTok can be the best trick to reach your potential followers. Viral influencers make and upload interesting content daily and you must follow the same strategy for your TikTok marketing campaign. Be sure to post more often, at least 2 or 3 times each day to get your content out there among a large audience and help viewers remember your videos.
Add Trending Music/Songs to Your Videos.
By featuring popular music or sound in your TikTok videos, you can attract more potential followers. So, if you are finding that a specific music or a song is trending a lot among the TikTok audience or on the For You Page (FYP), make your video with the same soundtrack. When viewers find your content with that music, they will automatically find it interesting as they have already watched so many videos with the same sound/music.
To find trending sounds on TikTok, click on the plus (+) icon as you are creating a new video and choose Add sound > Discover. Viewers are eight times more likely to remember a brand that includes unique and impressive music in their videos, as reported by TikTok. Add your twist on the trending soundtracks like a voiceover to win your viewers’ interest and keep them engaged.
Improve Your Discoverability for Friends-of-Friends.
Do you know the fact that TikTok can suggest your content to users with mutual connections? Yes, it is possible by enabling this feature that not only brings you more genuine followers but also drives more views, likes, and engagement. When your friends-of-friends find recommended videos in their For You feeds (FYF), they are encouraged to explore the content. The more likes you earn from people in your contact or people you might know, the more possibility is that your content will be shared on FYF of other users.
To improve your content’s discoverability, click on the menu at your profile’s top-right corner and choose Settings and Privacy. Click Privacy > Suggest your account to others, then hit the button close to ‘People with mutual connections’. Once you do that, you enable TikTok to recommend your content to friends of friends.
Follow the Relevant Trend.
Becoming a crucial part of the trending moment can bring you closer to the target audience and improve your content’s chances of going viral. So, stay informed about the trending keywords, sounds, effects, songs, hashtags, and challenges. Use them in your content while adding your interesting spin to prevent mixing in with the crowd.
You can find the latest trends through the old Discover page or the Friends tab at the bottom of the app. Alternatively, scrolling through your FYP can show what is currently trending. The #trendalert hashtag is useful for discussing new trends rising in popularity.
Engage in the TikTok Community.
Getting involved in your TikTok community can be the most useful strategy to get more TikTok followers who are interested in your content. Search for relevant creators whose videos you like and develop real human connections by liking, sharing, and commenting on their videos. As a result, they will like and comment on your videos. Moreover, you can create stitches and duets with trending like-minded TikTokers to show your support while improving your appearance simultaneously.
Create a video of your viewers’ comments on your content to make them feel more valued. You can also respond to their comments directly to acknowledge your viewers and offer them more customized attention they deserve. When the audience feels more appreciated, they are likely to keep coming back to your profile. Never stick to a particular community, instead, make videos that other communities can enjoy.
Leverage Trending Effects
Take your TikTok videos to the next level by leveraging popular TikTok effects like stickers, text, voiceovers, and transitions. You can try your special effects or use trending effects from videos of other creators.
The Text to Speech effect will help you to automatically describe any text you have included in your video. For this, enter your desired text when creating content, click the speaking head icon, and hit various heads to select a speaking or singing voice.
If you want to combine multiple clips in a single video, use voiceover to the final product to describe your content. Transitions are beneficial to include cool cinematic or dramatic effects between various video clips.
Collaboration
Collaborating with other TikTok creators relevant to your niche can be a great way to get more loyal followers and likes. Be sure to find users who create videos that are identical to yours in terms of subject matter and style. Reach potential collaborators by using their contact link in bio or through DM (direct messages). They will reach you if they are interested in collaborating with you. If they are agreed, it can be the best trick to provide more exposure to your content and profile.
Doing a duet or stitching their videos can also be an excellent way to collaborate without involving direct interaction with others. A duet means your video is visible alongside the original video so that viewers can identify the original content and also pay attention to what you have to narrate about it.
Hopefully, these actionable strategies will help you grow your follower base and boost your overall presence on TikTok organically without heavy investment.