Everyone is talking about it. The latest viral TikTok video. How funny it is; how helpful it is. Perhaps you’ve seen it yourself or someone shared it.
If you’re a regular person scrolling through your fun, TikTok video content is something to entertain you for a few minutes. But if you are a business or influencer, creating a viral video on TikTok is key to enhancing your TikTok presence and creating more success.
In this article, we’ll tell you how to perfect your content strategy so that more of your TikTok followers find value in your own videos and thus decide to share these videos with other people. If you want to go viral on TikTok, you’ve come to the right place.
These strategies include basics such as the need to post regularly and the option to purchase TikTok likes. Above all else, however, the goal is to create that viral content that will get your name out there.
Why Are TikTok Videos So Popular?
Everyone is busy. It doesn’t matter what you do for a job or how old you are, there never seems to be enough time in the day. We’re constantly overworked and in order to escape reality for just a few minutes, we turn to our phones.
While it might be nice every now and then to read complex articles, most people are looking for a quick and easy way to be entertained. Enter the TikTok video platform.
Since its inception in 2016, TikTok quickly rose in popularity, and by 2018, it was one of the most popular social media platforms. There are now over 1.9 billion TikTok users around the world.
The Perfect Video length
TikTok videos are a maximum of three minutes. And, if they are created using the TikTok platform, they are only one minute long. It may seem like this isn’t enough time to deep dive into anything, but it is surprising how much information short videos can contain.
You can watch a video or two when you’re waiting for the bus or a friend to show up at a coffee shop. Parents of little children know they only have a few minutes of free time in one go, which makes watching a TikTok video the perfect way to clear your mind.
Different Uses of TikTok
TikTok content isn’t just about viral videos. From these short videos, you can listen to trending audio and trending music set to interesting videos.
International news stories are also a popular topic for the younger TikTok audience. Mainstream media is slow to roll out and is often biased, and TikTok is a way to show videos of what is happening in real time. In fact, more and more people are turning to TikTok as a format for news.
How To Create Videos People Want to Watch
In this section, we’re going to dive into seven key strategies that will help you create viral videos. They are all easy to follow and while they might take some time to get right, all the strategies will help you create content that other people will want to watch.
1. Know Your Target Audience
The very first step to creating a viral video is to know who your target audience is. You should already have TikTok followers, so work on satisfying these people before looking at a wider audience.
Having a specific audience in mind will also make it easier to narrow down your content ideas. When you start with the right target audience, you make it easier for followers to watch your videos and then share them, which is the first important step in going viral.
2. Do Your Research
Instead of diving in to create your TikTok videos, take some time to perform a little research first. Look at other popular creators and see what they are doing. The point isn’t to simply copy other creators but to get some inspiration from them.
Do a quick online search for the best-performing videos. These are videos that over have a million views.
There are some similarities that popular TikTok videos have in common. First, they are usually apolitical and not controversial. They are also either helpful or entertaining. People want to escape from reality when they scroll through their phones.
3. Understand the TikTok Algorithm
Let’s pause and make sure everyone has a working understanding of what it means to go viral. Basically, viral success happens when lots and lots of people watch your video and then share it with others.
To achieve this, you are not meant to have the highest follower count. Instead, you need to depend on the TikTok algorithm to help promote your video to people who don’t follow you.
Once a video gets a lot of likes and shares in a short amount of time, TikTok comes in and tries to promote this content. The app will show your video to other people with similar interests in the hope of them liking it.
Trending content needs to be shared a lot of time by people other than just your followers. The ultimate goal is to start the ball rolling with your own followers and then have TikTok take over and share it with other people who will hopefully also enjoy it.
4. Use Relevant Hashtags
Sometimes, the simplest steps can make the biggest difference. When you use popular hashtags, or even just relevant hashtags, you make it easy for your video to be found. If you post a TikTok video about trending content, be sure to use trending hashtags.
Hashtags are also a way to pique user interest as they will see what the video is about and then want to click on it. This is especially important if your videos show up on the discover page of other users.
Use appropriate hashtags for your videos that aren’t too broad or too narrow. Try to use three to five hashtags. Any more and you will seem desperate. Remember that everyone is well-versed on social media now and can spot an inexperienced or desperate content creator right away.
5. Understand Current Trends
Similar to previous steps, the more research you can do around popular videos, the better your chance of going viral.
Always try to stay on top of current trends. This way, you can quickly add your own content. If you wait too long, the trend will become old-fashioned, and even if you have a loyal following, you might be seen as old-fashioned.
To do this, you need to be on TikTok and search through your account. You can also ask around, especially with younger people, to see what is trending. Don’t rely on mass media to tell you what the current trends are. By the time they make it to news outlets, the trends will be waning and you won’t seem as relevant as you want to be.
6. Create Engaging Videos
Finally, we’re at the most important step: creating videos that people want to watch. This is a multi-step process and will probably include a lot of trial and error.
First, make sure you have the right equipment. Use a newer phone that has a good-quality camera. Make sure your lighting is good. There are many lighting devices that TikTok creators use that are not very expensive.
Next, have a list of TikTok video ideas at the ready so that you don’t have to spend hours thinking of something each day. The more prepared you are, the less time you will waste.
When you do make your video, think about whether you would watch it or not. This is an easy test to decide if the content will be enjoyed by other people.
Everyone likes a laugh, so funny videos are an easy way to start. You can try making a response video to a challenge or trend, or you can share your knowledge.
There isn’t one right or wrong topic to choose from. However, most viral videos are entertaining, fast-paced, and easy to understand.
7. Learn From Your Own Video Successes
After you have a few videos posted to your TikTok account, now is the time to understand what you are doing right and what needs to be changed.
TikTok analytics are a great tool to use. These facts tell you basics, such as how many views you have, how many shares you have, and the average watch time.
The time spent watching your videos is one of the most important pieces of information. If you have a two-minute video but most people only watch five seconds, it means they don’t find your content very interesting.
Having people click on your videos is always good; it’s half the battle. This means you have a good premise, relevant hashtags, and nice quality. Try different approaches to your videos and keep track of the average watch time. Every time your number increases, think about what you did well and try to repeat it.
Easy Ways to Increase Your TikTok Popularity
Having more followers is an easy way to create viral videos. After all, the more people who follow you, the more people will initially see your video. Here are a few easy ways to increase your popularity.
Create a Consistent Posting Schedule
When you post consistently, you give your followers a reason to keep watching your profile. There is no shortage of content out there, so post frequently to ensure you don’t get lost on the internet. You want your TikTok account to be relevant, have quality content, and be dependable.
Purchase Likes and Followers
Everyone likes a shortcut. If you want to grow your TikTok account quickly, purchasing likes and followers is an easy method.
There are a lot of websites that offer these services, so be sure to do your research before you commit. A good company should have plenty of positive reviews and a customer service department that is easy to contact.
Look for quality guarantees as well as affordable prices. That way you can try out a service for not that much money and see if the results are worth further purchases.
Provide a Call to Action
Asking someone to like and follow is a mainstay for all social media platforms. This gentle nudge is key when you want to encourage users to like your videos and then share them with others.
You might think that it’s too pushy, but other creator accounts regularly ask their followers to do so. Often, people appreciate the reminder and will do so once prompted.
You can even hold contests or partner with other TikTok accounts to create an incentive for people to share your videos.
How to Go Viral on Other Social Media Platforms
One of the benefits of becoming proficient with TikTok is that you can then use your expertise with other social media channels. This is especially important if you own a business and want to rely not just on TikTok marketing but on other platforms as well.
There are many features on Instagram, including stories, reels, and notes. This multitude of options can be a bit overwhelming, but they exist for a reason. Instagram is extremely popular and is seen as a multi-use app. The more features you can use within it, the more people you can attract.
Instagram is also designed to be fully supported on a mobile phone. While you can use some features on a desktop, be sure to get comfortable with the app version.
Facebook’s popularity may be waning with younger populations, but it is still relevant around the world. There are many advertising options within Facebook, all of which are easy to navigate if you want to go this route.
Facebook also has the option to schedule posts up to a month in advance. This is incredibly useful as it allows you to spend less time on social media and more time running your business. The more you can plan, the more streamlined your online presence will be.
X (Twitter)
X, formally known as Twitter, is relatively simple to use. There are no groups, no special ways to post videos. When it comes to X, hashtags are extremely important. This is the only way you will attract new followers or viewers.
Try to interact with people on X so that they will follow you. Always use at least three hashtags when you post a video or write something.
Conclusion
Hopefully, you now have a better understanding of how to go viral on TikTok. Always start with some preparation, including researching other popular creators. Keep a list of video ideas so that you can maintain a regular posting schedule.
Most viral videos include trending sounds and high quality content, so be sure to include these elements in your videos. Have some fun with TikTok. Play around, experiment, and then look at the analytics to see what is working.