In the world of e-commerce, getting positive reviews on Amazon is the question that keeps many sellers up at night. Reviews can make or break your product on the platform, from your sales rank to your conversion rates. While Amazon feedback is important, getting those 5 star reviews is easier said than done.
In this guide we will cover proven ways to get more Amazon feedback. Whether you are an Amazon seller, e-commerce entrepreneur or product manager you will find actionable tips and practical advice to get more reviews and grow your business.
The Importance of Amazon Feedback
Why Reviews Matter
Amazon feedback isn’t just vanity metrics; it’s directly tied to your bottom line. Positive reviews build trust which is key to converting browsers into buyers. According to BrightLocal 79% of consumers trust online reviews as much as personal recommendations. So more positive reviews can mean more sales.
Impact on Rankings
Amazon’s algorithm A9 takes into account many factors including customer reviews when determining product rankings. More positive feedback can increase your product’s visibility so shoppers can find and buy your products more easily. This virtuous cycle means good reviews lead to higher rankings which in turn lead to more sales and reviews.
Customer Trust
In an age where consumers are more skeptical than ever, authentic reviews are social proof. Reviews from real customers are the validation new shoppers need to make a purchase decision. The more reviews you have the more other customers will feel confident in buying your product.
Ways to Get More Amazon Reviews
Great Customer Service
One of the best ways to get positive Amazon feedback is to provide great customer service. Make sure your product descriptions are accurate and detailed and you respond to customer queries quickly.
- Pre-Purchase: Make sure your product listings are clear and descriptive. Include high quality images, detailed descriptions and accurate specs. The more info you give upfront the less likely customers will have issues later on.
- Post-Purchase: Follow up with your customers after they have received their products. A simple thank you email can go a long way. Ask if they have any questions or concerns and solve them quickly. Happy customers will leave more reviews.
Use Amazon’s Request a Review Button
Amazon has a built in feature to request reviews from customers. In the “Order Details” section of Seller Central the Request a Review button sends a standard email to the customer asking for feedback.
- Timing: Best to use the Request a Review button 5-7 days after delivery. This gives the customer enough time to try the product but is still fresh enough for them to remember the buying experience.
- Frequency: Use this feature sparingly. Overusing it will annoy customers and get you negative feedback. Try to send requests for every 5th or 6th order to not overwhelm your buyers.
Offer Incentives (Within Amazon’s Guidelines)
While offering incentives like discounts or freebies for reviews is against Amazon’s policies, there are other ways to encourage how to get reviews on Amazon.
- Product Inserts: Include a small card in your packaging thanking the customer for their purchase and asking for a review. Make sure the card complies with Amazon’s guidelines by not offering any incentives.
- Social Media Engagement: Engage with your customers on social media and subtly ask them to leave a review. Share positive feedback from other customers and create a community around your brand.
- Exclusive Content: Offer valuable content like how-to guides, tutorials or exclusive tips related to your product. This will enhance the customer experience and make them more likely to leave a positive review.
Optimize Your Follow-Up Emails
Follow up emails are a powerful tool to encourage Amazon feedback. But the key is to craft these emails thoughtfully so you don’t come across as pushy.
- Personalization: Personalize your emails by addressing the customer by name and mentioning the specific product they purchased. This makes the email feel more real.
- Timing: Send follow up emails at strategic times. The first email should be sent immediately after purchase to confirm the order. The second email should be sent a week after delivery to ask for a review.
- Content: Keep your emails short and sweet. Thank the customer for their purchase, ask if they’re happy with the product and politely ask for a review. Include direct links to the review page so it’s easy for customers to leave feedback.
Social Proof and Community
Create a Brand Story
A brand story can be a powerful motivator for customers to leave positive reviews. Share your brand’s mission, values and the story behind the products you sell.
- Authenticity: Be real. Customers can tell when a brand is being real and it builds trust.
- Engagement: Engage with your customers on social media and on your website. Respond to comments, share user generated content and create a community around your brand.
- Narratives: Use storytelling to connect with your audience on an emotional level. Share customer success stories, behind the scenes of your business and other engaging content.
Utilize User-Generated Content
Get your customers to share their experiences with your products on social media. User generated content (UGC) is powerful for building trust and getting others to leave reviews.
- Hashtags: Create a branded hashtag and get your customers to use it when posting about your products. Then you can find and share the UGC.
- Contests and Giveaways: Run social media contests or giveaways that get your customers to share their experiences. Just make sure you follow Amazon’s guidelines for incentives for reviews.
- Shoutouts: Feature customer photos and testimonials on your social media and website. This shows you appreciate them and gets others to share their experiences.
Respond to Negative Reviews
Negative reviews are going to happen, but how you handle them makes all the difference. Responding to negative feedback professionally and constructively can turn a unhappy customer into a loyal one.
- Acknowledge: Always acknowledge the customer’s concerns and thank them for their feedback.
- Resolve: Offer a solution to the problem. Whether it’s a refund, replacement or further assistance, show you care about customer satisfaction.
- Learn: Use the negative feedback as an opportunity to improve your products and services. Identify the common issues and fix them to prevent future dissatisfaction.
Conclusion
Getting reviews on Amazon is an ongoing process that takes time and planning. By providing great customer service, using Amazon’s built in tools, offering clever incentives and engaging with your customers you can get more Amazon feedback. Reviews help your product get more visibility and credibility and long term business.