Successful Email Marketing Campaign strategies are failing at an alarming rate—85% of emails never even get opened. That’s billions of messages, wasted. What’s going...

Executive Insights

It’s Up to Marketing Leaders to Drive AI Adoption

For the last two-plus years, the proliferation of AI-powered tools has captured the zeitgeist. As a major change in the way people get things...

Articles

Lifecycle Assessment: Ensuring Longevity and Eco-Friendliness in Construction

Life Cycle Assessment (LCA) in construction is changing how we measure sustainability. Here’s a stat: over 50% of a building’s total carbon footprint comes...

Executive Insights

Unlocking the Power of Generative AI Techniques for Intelligent and Context-Aware Systems

Generative AI is a game changer across industries, solving complex problems. Its evolution is grounded in advanced techniques that allow AI to generate human...

Articles

Boosting Efficiency in Clinical Trials with an eTMF

The clinical trial landscape is getting more complex with more regulations, bigger collaborations and increasing costs. Managing trial documentation has never been more important....

Executive Insights

AI, Digital Twins and Advanced Automation: Accelerating Enterprise Innovation

In an age where technology is disrupting even the most traditional of industries, AI based digital twins and advanced- automation are becoming the powerhouses...

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