Kasi Rajeev Oduri

Rajeev is a highly experienced leader in the fields of AI and data science, with more than ten years of experience driving innovative marketing analytics and media measurement solutions for three Fortune 500 companies in the US. He currently leads growth initiatives for a top-10 US retail media company, where his responsibilities include ad product testing, machine learning-based audience targeting, lifetime value measurement, and developing clean room technology. His expertise has also influenced retail media measurement standards through his involvement with the IAB. Previously, his work integrating randomized controlled trials with machine learning uplift models earned his company the ANA Genius Award for Marketing Analytics Excellence.