Hexaware Technologies, a leading global provider of digital solutions, announced today the acquisition of Softcrylic, a premier data consulting firm headquartered in Minneapolis. This strategic acquisition bolsters Hexaware’s data and analytics capabilities, enabling the company to offer clients a more comprehensive suite of services.
These services will focus on driving marketing and customer journeys through data and technology. By leveraging Softcrylic’s expertise in customer journeys and marketing technology alongside Hexaware’s engineering prowess and AI expertise, the combined organization will enhance the capabilities of the CMO office in driving business growth through effective data utilization.
This acquisition aligns perfectly with Hexaware’s vision of becoming a dominant, preferred partner for their clients’ needs around customer and marketing analytics. Girish Pai, Global Head – Data & AI at Hexaware, stated that Softcrylic’s deep data capability combined with their marketing analytics expertise will enable them to help their clients unlock the power of their data and drive tangible business outcomes.
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