In 2024, China revised its approach to data and AI. The government established a national body to unify industry data standards and facilitate data...

Artificial Intelligence

How Programmatic Advertising Companies Use AI & Machine Learning

So, what’s the real magic of machine learning and artificial intelligence in advertising? For marketers, it’s the ability to deliver unique and personalized user...

Artificial Intelligence

Shopify & AI Integration: Creating Personalized Shopping Experiences That Convert

So, you’re an e-commerce store owner or a marketer looking to enhance your website’s shopping experience for your customers. You’ve perfectly articulated your product offerings...

Executive Insights

From Correlation to Causation: How AI is Transforming Decision-Making Across Industries

AI is changing decision making. A recent survey found 96% of business leaders think AI will change how decisions are made. But this isn’t...

Executive Insights

It’s Up to Marketing Leaders to Drive AI Adoption

For the last two-plus years, the proliferation of AI-powered tools has captured the zeitgeist. As a major change in the way people get things...

Executive Insights

Unlocking the Power of Generative AI Techniques for Intelligent and Context-Aware Systems

Generative AI is a game changer across industries, solving complex problems. Its evolution is grounded in advanced techniques that allow AI to generate human...

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How AI Support Applications Identify and Address B2B Customer Concerns

Enterprise customers in business-to-business (B2B) environments often approach artificial...

Interview

The Invisible Crisis: As Technology Advances, the Specialists Who Keep It Running Are Vanishing (Interview with Andrei Simanenka)

In a world where technology is getting smarter and...

Executive Insights

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